Asian American Literature Essay Example for Free

Asian American Literature Essay The stereotype created of Japanese men as military foes combined nationalism with racism. Since their physique has always been considered small, the danger from the Japanese was perceived to come from the Japanese Superman, possessed of uncanny discipline and fighting skills. Films, often punctuated with racial slurs, were quick to paint Japan’s treachery in battle, its brutality, and disregard for international rules of war. These stereotypic images carried over to Japanese-American men outside the context of the war. Pearl Harbor and the war years enabled Hollywood to revive the yellow peril characteristics and the fear of miscegenation. By the end of the war, Americans had learned to associate brutality and treachery with a Japanese face. Caricatures of the Japanese were found in the cartoons of the period. Warner Brothers, Looney Tunes, created a duck version of â€Å"The Jap† who had glasses, buckteeth and cries â€Å"oh sorry, sorry, sorry† (with slurred r’s). They also created â€Å"Tokyo Jokio† and â€Å"Bugs Bunny Nips the Nips. † The buck-toothed Japanese became a standard cartoon figure. Max Fleischer created a Popeye the Sailor cartoon entitled â€Å"You’re A Sap, Mr. Jap†, which is a song Popeye sings over and over. This cartoon showed the Japanese deceiving Popeye, causing him to cry out righteously: â€Å"Double-Crossing Japanese† The portrayal of women during this period fared no better. The common stereotype was the â€Å"Dragon Lady,† â€Å"Geisha Girl,† and â€Å"Tokyo Rose,† who had a penchant for White men, dressed in tight dresses, and bodies on display. They are sly, cruel, exotic sex objects, or subservient and hardworking. Shirley Geok-Lin Lim, in â€Å"Feminist and Ethnic Literary Theories in Asian American Literature† comments on how â€Å"the image of Japanese-American women usually remains on the margin, invisible, mute or constrained to limited stereotypic images of passion. † The media played on these stereotypes to sell misleading images to audiences, who wanted entertainment that was different from their normal lives and were willing to see and accept anything exotic. The stereotypes of Japanese and Japanese-American women were pervasive in the media because the media perpetuated these stereotypes through their portrayal of Japanese and Japanese-Americans. Unfortunately, for some, they still carry over in the perceptions of the American people. Japanese-Americans are challenging the stereotypical images of the past and have made a voice for themselves in American society. They are fighting against the persistent racism and sexism against themselves by establishing a unifying identity as Americans and monitoring the media’s representations. Although ethnic stereotyping is less common today than it was in the last century, it persists. The images are not so obviously offensive; consequently, many people do not recognize them as stereotypes. In terms of dramatic expression, then, the Japanese film labors under a heavy burden. If it portrays emotion within the traditional Japanese framework, it may achieve authenticity, but the effect is antiquated. If it portrays emotion within the Western framework, it comes across as meretricious and unconvincing. Films that try to blend the two modes often end up antiquated and unconvincing. Yet in animation, which lacks visual realism and features de-Japanized characters to begin with, the expression of emotion paradoxically takes on a more convincing sense of reality. This may explain why most of the serious and ambitious film efforts have used the vehicle of anime. Given the serious dramatic deficiency, Japanese live-action films can no longer tackle any serious or profound subject matter. In the context of contemporary Japanese film, then, anime often conveys a greater sense of reality than live-action films. The thin, insubstantial reality of animated film, that is to say, is more alive — literally, more animated — than the flesh-and-blood reality. And if anime is perceived as more real (i. e. , closer to physical reality) than live-action, this means that, increasingly, anime embodies the Japanese consciousness of reality. The Japanese conception of reality is undergoing a process of animation. The rise of anime as well as manga is a cultural by-product of modern Japans tendency to promote modernization and Westernization while rejecting its history and traditions. A medium that fuses elements of East and West, and lacks a clear national identity, could be considered international in a certain sense, and this is doubtless a major reason why anime has so many fans overseas. But the current state of affairs, in which anime represents the mainstream of Japanese cinema, is by no means desirable, inasmuch as it signifies an ever-widening gap between physical reality and peoples conception of it.

Land Use in the District of North Vancouver Essay -- Canada Environmen

Introduction Land use in the district of North Vancouver has been a very sensitive issue for many years. In this area, population growth has been substantial, especially because of the area's popular outdoor recreation opportunities. It is this relationship between population pressure and outdoor 'green zones'1 that is at the heart of the conflict in North Vancouver district. Residents are very passionate about, and emotionally attached to, the natural mountainous surroundings. Thus, when development plans were slated for Mountain Forest and Cove Forest, residents did not want development to take place in 'their forests.' The critical question is, how to incorporate influxes of people into a limited amount of urban area while keeping current residents satisfied? Stake Holders The conflict in the North Vancouver district is over the resource of land and how to use it. There are many stake holders involved in this conflict. The district owns the Mountain Forest and Cove Forest areas, and wanted to develop the areas in response to projected increases in future populations, taken from the Greater Vancouver Regional District (GVRD) reports. The individual residents of the district are also stake holders. As taxpaying members of the municipality they indirectly own the land. They are also stake holders from the point of view of citizens who live near the proposed development sites and use the forests for its recreation and aesthetic values. Other stake holders include the Lower Mainland residents; many of these people use the North Shore Mountains, and in particular Mountain and Cove Forests, for their outdoor recreation activities. If the land was to be developed they too would be affected.2 Definition of the Problem The... ...uld be informed on a continual basis as to what is happening in the development of their community. Communication is the key to having a fully functional, and well rounded community, that will be able to deal with the pressures of increased development in the Lower Mainland. Works Cited Greater Vancouver Regional District. Strategic Planning Division. Livable Region Strategic Plan. April, 1996: 2. Morton, Brian. "Anti-developers ask North Van council to save Seymour, Deep Cove forests." Vancouver Sun 6 June 1995: A2. ---. "Council convinced to save forests." Vancouver Sun 7 June 1995: B5. ---. "Residents fight to save pair of forests." Vancouver Sun 5 June 1995: B1. Smith, Desmond. "Local Area Conservation: How One Suburban Municipality Utilizes Environmental Planning to Conserve its Natural Heritage." Plan Canada September 1989. vol. 29: 39-42.

Hair Oil Marketing Essay

Hair oil is a hair care product specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil, fruit extracts, milk, lemon oil, rosemary oil and others. Modern hair oils contain fragrances from different natural sources of plants. Musk Hair oil is available with rich coconut and almond mixture of hair oil products with soothing male and famine cent. Indian Market in Hair Oil Industry: Market Trend: Light Hair Oil Break Up: Packaging: 5 C ‘s Of Marketing 1. The study of the 5 Cs of marketing arises is called situation Analysis. 2. Situation analysis is study of the current market or industry in which company wants to launch a new market. 3. In order to launch a new product, a company first needs to study market condition. 4. The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ration etc. 5. So a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a MUSK’s share in the market. The Five C’s are 1. Customer Needs 2. Company Skills 3. Competitors 4. Collaborators 5. Climate or context Customer Needs/ Company Skills/ Competitors through SWOT Analysis: Musk Parent Company Red Cherry Multi Commodity Pvt Ltd Category Personal Care brands – Hair care Sector FMCG Tagline/ Slogan â€Å"Oil of Pride† USP New Product Launch of hair oil brand in India STP Segment Hair oil segment with natural ingredients (Coconut and Almond) Target Group Youth and middle aged and Old men and women in urban and rural area. Positioning 1. A hair oil which nourishes your hair and maintains style at the same time 2. Positioned on the platform of purity and originality of coconut with best quality and resulting in shiny hair and a clear complexion SWOT Analysis Strength 1. Newly Established product with male soothing fragrance and famine scents. 2. Provides shine and softness and makes hair healthy from inside†¨ 3. Contains trusted natural ingredients like Coconut and Almond 4. Strong distribution network across the country 5.Introduction of oil in the market with better fragrances, ingredients and innovation yet using traditional method to extract oil from raw Almond and Coconut. 6. Celebrity/ film star brand ambassadors Weakness 1. New Brand Launched recently 2. Will be Preferred by loyal customers, but youth find other brands attractive†¨ such as Hair Gel and other hair care products 3.Sticky and oily, stains the pillow when used overnight Opportunity 1.Expansion in foreign markets†¨2.Export potential†¨3.Innovation in other hair care products Threats 1.Aggressive competitors†¨2.Threat from new entrants or local players selling oil with natural ingredients†¨3. Well established Brand Like parachutes and Bajaj Almond. Competition Competitors 1.Marico’s parachute 2.Bajaj Almond 3. Dabur 4.Emami Customers 1. Market size and Growth: Total Market Size – 63% of the total Indian Hair Oil Market and growth is increasing 10% annually. 2. Market segments –Urban and Rural Men, Women with Young Age, Middle age and Older age. 3. Retail Channel – where does consumer actually purchase the product?: Product should reach every single possible household, Retail outlet. Kirana shop, Online and Purchase options on social networking sites with discounts. 4. Consumer Information source – where does the consumer obtain information about the  product? Social media penetration, Road Shows, displays, Exhibition and discount offering strategies online, at retail outlets, Kirana shops and at road shows. 5. Trends: how consumers’ needs and preference change over time? Consumer behavior understanding from time to time by getting feedback and surveys at retail out lets, Online, social networking sites, dedicated consumer retention team through consumer forum specially designed for consumer for MUSK Hair Oil. Company: MUSK HAIR OIL 1. Product line I. Coconut based hair oil a. Soothing Male scent b. Soothing female scent II. Almond based hair oil a. Soothing male scent b. Soothing female scent 2. Image in the market MUSK Hair Oil was established on 24th September 2013 in a typical for niche and rural market, Red Cherry Multi Commodity Pvt Ltd envisioned offering trusted quality products made from 100% Coconut and Almond raw material for hair, skin and hair care. The company presently launching their flagship brand â€Å"MUSK Hair Oil† encased in an attractive cylindrical cardboard label (Blue for Male Customer and Pink for Female Customer) gives product a brand new look in keeping with high quality of the oil it encases and hope to successfully cater to diverse competitive markets in India and the suburbs. 3. Technology and Experience Age-old traditional methods and processes are utilized in producing this oil. The almond oil is lightweight, golden-brown oil, which is extracted from sweet almond nuts. The oil from bitter almond nuts on the other hand, is  extremely poisonous and should be avoided. Half of the weight of the sweet almond nut itself comprises of the oil and therefore can be extracted in large amounts. In its pure form, it has little to no odor and has a faint, nutty scent. The oil has a long and extensive history, dating back to the Egyptians where it was used to strengthen hair and as a skin emollient. More than 50% of the oil comprises of monounsaturated fatty acids, making it suitable to be used for culinary purposes as it helps reduce blood cholesterol levels. The oil is also rich in minerals such as magnesium and the vitamins C and E. While the oil might be lightweight, it causes a brown stain to form when it comes into contact with clothes and bed sheets. Therefore, it should be strictly separated from such things. The oil has many established beneficial properties and is widely used in the cosmetic and food industry. It is also one of the most commonly used massage oils today. Strengthens the hair The almond oil provides essential minerals for normal and healthy hair growth. After continual application of the oil, the hair naturally grows thicker and stronger. It also promotes a lustrous, attractive shine on the hair when used in appropriate amounts. Coconut Oil Extraction: The extraction of oil from copra is one of the oldest seed crushing operations. In India and Sri Lanka copra is still crushed for oil extraction in the primitive chekkus as well as in rotary ghanis, expellers and hydraulic presses. The chekku is a fixed wooden or stone mortar inside which revolves on a hard wooden pestle. The pestle is attached to a long pole which is moved round via bullocks, donkey or by human labor. About 20 – 40 kg of copra can be handled by a chekku. Using coconut oil for hair maintenance may sound like an odd regimen, but it’s been proven to be effective. Coconut oil has been known to have a lot of benefits, both when consumed and applied. Specifically for hair and skin, it has been known to restore natural moisture resulting in shiny hair and a clear complexion. Studies have shown that this substance has the ability to penetrate the hair  shaft and to work its way through all layers of the hair strand. It helps reduce loss of protein, and aids in regaining your hair’s natural oil and moisture. More than keeping your hair healthy and shiny, coconut oil has a lot of other benefits as well. The use of coconut oil is not only natural and organic, but also cost-effective. 4. Culture We are committed to deliver 100% natural products, which are manufactured under stringent quality guidelines. Apart from commitment to quality and product authenticity, it is our compliance to timeliness, fair business practices and cost competency that has made us a preferred associate. 5. Goals: Become the market leader in Coconut and Almond based Hair Oil market in India till 2020. Collaborators: 1. Distributor: 2. Supplier: Local Supplier from Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, Karnataka, Goa, Maharashtra, Odisha, West Bengal 3. Alliances: Alliances with retail out let, Online shopping Websites and smaller suppliers to create value for them and for the company. Climate or Context b.1. Political and regulatory environment that affect the market. b.2. Economic environment business cycles, inflation rate, interest rates and other issues of economic nature. b.3. Technological environment- new ways of satisfying needs, the impact of technology 4 P’s Of Marketing

Learn How to Read a Barometer

A  barometer  is a device that reads atmospheric pressure. It is used to predict the weather by tracking atmospheric pressure changes resulting from the presence and movement of warmer and colder weather systems. If you are using an analog barometer at home or a digital barometer on your cell phone or other electronic devices in the U.S., you may see the barometric reading reported in inches of mercury (inHg). The International System of Units (SI unit) used worldwide is Pascals (Pa, which is approximately equal to 3386.389 times inHg), and meteorologists use the unit millibars (mb, or 33,864 times inHg). Heres how you read a barometer and what those readings mean in terms of changes in air pressure and what weather is headed your way. Atmospheric Pressure The air that surrounds the Earth creates atmospheric pressure. When you go up into the mountains or fly high in an airplane, the air is thinner and the pressure is lower. The air pressure at sea level at a temperature of 59 F (15 C) is one atmosphere (Atm), and it is the baseline reading for determining your relative pressure. Air pressure is also known as barometric pressure and it is measured using a device called a barometer. A rising barometer is one that indicates increasing air pressure; a falling barometer indicates decreasing air pressure. How Air Pressure Changes Changes in air pressure are also caused by the difference in air temperature above the Earth. Air temperature of masses is affected by what they are above: an air mass above continental landmasses has a different temperature than that above an ocean. Those differences create wind and cause pressure systems  to develop. The wind moves those pressure systems, and they in turn change as they pass over mountains, oceans, and other areas. The French scientist and philosopher Blaise Pascal (1623–1662) discovered in the 17th century that air pressure decreases with height, and measuring air pressure changes at ground level at any one place can be related to daily weather changes. Often,  weather forecasters  refer to a storm or low-pressure area moving toward your region. As air rises, it cools and often condenses into clouds and precipitation. In high-pressure systems the air sinks toward the Earth and warms upward, leading to dry and fair weather. Changes in Barometric Pressure In general, the barometer can let you know if your immediate future will see clearing or stormy skies, or you are not likely to experience a change. When the air is dry, cool, and pleasant, the mercury or barometer reading rises.When it rises, it often means clear weather.When the air is warm and wet, the barometer reading falls.When the air pressure falls, it usually indicates some type of storm or wet weather is coming.If the barometer remains steady, there will be no immediate change in the weather. Predicting the Weather With the Barometer More specifically, a barometer with readings in inches of mercury (inHg) can be interpreted in this manner: If the reading is over 30.20 inHg (102268.9 Pa or 1022.689 mb): Rising or steady pressure means continued fair weather.Slowly falling pressure means fair weather.Rapidly falling pressure means cloudy and warmer conditions. If it falls between 29.80 and 30.20 (100914.4–102268.9 Pa or 1022.689–1009.144 mb): Rising or steady pressure means present conditions will continue.Slowly falling pressure means little change in the weather.Rapidly falling pressure means that rain is likely, or snow if it is cold enough. If the reading is under 29.80 (100914.4 Pa or 1009.144 mb): Rising or steady pressure indicates clearing and cooler weather.Slowly falling pressure indicates rainRapidly falling pressure indicates a storm is coming. Isobars on Weather Maps Weather researchers (called meteorologists) use a metric unit for pressure called a millibar and they define the average pressure of a given point at sea level and 59 F (15 C) as one atmosphere, or 1013.25 millibars. When a meteorologist points to a line on a weather map and refers to it as an isobar, she is referring to a line which connects points of equal atmospheric pressure. For example, a weather map will show a line connecting all points where the pressure is 996 mb (millibars) and a line below it where the pressure is 1000 mb. Points above the 1000 mb isobar have a lower pressure and points below that isobar have a higher pressure. That helps the meteorologist plot the coming changes in weather over the region.